Archive for the ‘job interviews’ Category

Job Opening: Politician

February 15, 2008

Funny how a job title can fall out of favor. Lawyers certainly have taken their knocks in recent years, to be sure.

But what about “Politician.” Mitt Romney is only the latest presidential candidate to repeatedly show disdain for the word on the campaign trail. Before he quit the race, he sang some familiar tunes, and a few were fairly valid in my opinion. His credentials, for instance. A) “I’ve run a government” (a state). B) “I’ve run a business” (i.e. understand the economy).

But one old standby never fails to simultaneously amuse and annoy me; I paraphrase here: “You don’t want another Washington politician in the White House. I am not a Washington politician.”

Politician is the job. A candidate for President saying that it isn’t the job is akin to someone saying “I want to be your electrician, and if you hire me you won’t catch me having anything to do with any of that damn electricity.”

Yeah, right, sure thing, we want to elect somebody who won’t build consensus and coalitions to enact legislation, who won’t compromise to get things done, and who doesn’t know first-hand how it all works. That‘s the kind of President we want. Someone who’s not a Washington politician.

Sheesh.

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How to Interview a Potential PR / Marketing Hire

June 4, 2007

 

 

Interviewing job applicants came up in discussion last week amongst peers. Here’s my short list:

1. Shut up.

Don’t jump in and fill in the pauses. Let them talk. Don’t spend 35 minutes of a 45-minute interview telling the candidate about your company. Amazing what you’ll find out when there are a few moments of silence. Remember, you’re looking to hire a communications professional who has to know how to communicate.

2. Look for a confluence of values

The resume matters only if the candidate has integrity, a strong work ethic, and both a desire and a need to succeed. Plus whatever other personality characteristics are important to you.

HR people, and Tony Mikes of Second Wind, will tell you this.

3. Give the candidate a writing test.

4. Go ahead…ask the “best” and “worst” questions.

Might as well stir things up. Try “What’s the most embarrassing moment in your career.” A candid colleague…a very successful PR VP…told me that early on she was pitching a business story when the editor asked her if the company in question was private or publically owned, and she didn’t know. End of conversation.

It’s all about lessons learned.

 

5. Read lots of other advice from HR veterans. Such as:

5 Ways to learn the most about a job candidate

 

Now back to our regularly-scheduled feature:

IT’S GAME

“Evergreen”

This can be a refreshing term when used in a business communications context. As in: “keep your website evergreen by frequently supplying new data on…”

Evergreeen

IT’S LAME

The prepositional phrase: “In today’s competitive business world…”

Perhaps the ultimate throw-away. If you’re in business, can you think of a set of words that could illicit more of a sarcastic “Duh!” from the reader. What’s worse, this phrase is often followed by the revelation that “you need to be more competitive” or something close.

 

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