3200 PR Colleagues

IT’s GAME

A few weeks ago I attended the Public Relations Society of America national convention in Philadelphia. We’ll be hosting next year’s convention here in Detroit in twelve months.

Great networking, to be sure. Keynote speakers included Tim Russert (Meet the Press), an inspiration … as well as Donna Brazile. But this large a gathering begs the question:

What do you get when you put 3200 PR people in one room together? Obviously, a real lot of conversation. Sharing, caring, minimal blaring. A kind of Interview-apolooza.

IT’s LAME

From the convention floor, a concensus from the technology types: the word “enable.” Very over-used.

PRSA

That Single Idea

PR pro Ann Wylie writes in her current Writing Tips e-newsletter about sticking to a single idea in your messaging. Timely, with an election year approaching. As Ann says: “The more messages you cover in a campaign or communication, the less people will remember. So count the number of messages you’ve crafted. If the total is more than one, you have too many.”

She mentions Bill Clinton adviser James Carville and his gospel of “exclusivity.”

Carville says the communicators’ toughest job is to convince the client to stick to one message or theme. “People say I fill empty vessels,” he says. “But I empty full vessels.”

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