Archive for September, 2007

Borrowing Terms From the Paranormal

September 5, 2007

 

IT’S GAME

Borrowing words from the paranormal “sciences” is kind of fun (with the Halloween season right around the corner). Especially since technology-driven business sometimes gets out of hand and becomes a little spooky. Try these words for impact in your business writings.

Automatism

Sounds like an automation ailment to me. Why not? In the paranormal world, it means an unconscious and spontaneous muscular movement caused by the spirits.

Apparition

Paranormal business

Every have a derailed, dormant, disembodied project suddenly rear its ugly head, startling everyone at the conference table?

Oracle

The well-known software company notwithstanding.

Retrocognition

My favorite. Company management folks often find themselves “living in the past.” Unfortunately, they don’t also always recognize the reoccurring business outcomes that ought to feel like a 2-ton Déjà vu.

Teleportation

A way to eliminate shipping costs completely.

Scrying

Ever seen a CEO do this? Scrying is a prophecy in which the fortune-teller predicts the future while staring into a mirror. (Crystal balls with logos are common also.)

 

 

IT’S LAME (hall of fame)

Synergy.

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