Archive for July, 2007

Sure, But Is it Cost-Effective?

July 17, 2007

IT’S LAME

A couple of suggestions from colleague Dave Arnesen:

1) “Cost-Effective.”

 

It’s supposed to mean that you get lots of “effect” for minimum cost…. maximized “bang for the buck.” But the term is lame because it’s tame…and way over-used.

Like “innovative,” it’s one of those adjectives you throw in because it sounds good and, what the heck, why not? In business writing, both PR and advertising, we’re almost all guilty of it. We can’t really say that the product is “cheap,” and we can’t stick our neck out and position the pricing specifically against the competition. We could and should be talking ROI. How about “cost-assertive?”

When was the last time you heard anyone ask a salesperson “Is this product cost-effective?”

Cost-Effective Money

2) “Total Solutions Provider”

So, is this opposed to a “Partial Solutions Provider?”

IT’S GAME

“River.” As in “a river of new ideas.”

Also in style: Dennis Miller-type metaphors used in technical articles (with presumably a little less political agenda).

Example: “plow through coding tasks like a monster truck at a tea party.”

(Credit to Joel Spolsky, Fog Creek Software – Inc, 5/07)

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