Archive for April, 2007

Nowhere Else in Any Universe

April 3, 2007

IT’S LAME: “Unparalleled”

Yes, it’s of epic proportion. It’s of cosmic consequence. It’s unparalleled.

It seems that nearly every company and every product is unparalleled these days. How is this possible? Does anyone believe it, or does using this adjective without including substantiation merely serve to build skepticism of all the words and claims that follow it.

62% of the business editors Smith-Winchester surveyed recently deemed “unparalleled” to be overused in business publicity. The majority also indicated that “Unsurpassed” was also overused. Our suggestion: back up the claim…and use only it if you can. By the way, “unparalleled” isn’t a synonym for “unique.”

IT’S GAME: “Rich Medium”

The multiple meaning of the word “medium” can serve you well. Use it creatively to refer to an industrial controls environment, or a business environment resulting from a trend….a software capability or communications mode… a culture for growing things, like ideas (literally or figuratively). Mix in a dash of prognostication, on occasion.

Hot Link

Podcasts from Grammer Girl may actually prove that someone can make grammar tips popular. She’s getting national press. And it’s about time that someone helped us all get tuned into the rules. Check out her blog Quick and Dirty Tips for Better Writing.

Grammar Girl blog

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