Improving the vocabulary used in publicity is what this blog is all about. From press releases to advertising…even an occasional company mission statement.
Language is the blood and guts of business-to-business marketing communications. There are many examples of great writing and vocabulary used to describe complicated product offerings and value propositions…precise, colorful wording that sells. But we also see many abuses: lazy clichés and empty buzzwords, AdSpeak shoe-horned into editorial, and other offenses that inhibit the reader’s understanding and their desire to learn more. In many cases, repeated abuses are downright annoying to the intended audience (and to editors, to be sure). Bad writing can tarnish the brand.
